摘要
本文从城市广告的教育功能维度出发,以儿童广告以及城市公益广告为例,分析了城市广告所蕴含的教育功能,从而提出发挥城市广告教育功能应当注意的若干问题。
The article from the angle of educational function of urban advertisement and based on the cases of children’s advertisement and commonweal advertisement,analyses the educational function of urban advertisement and its effect,and presents some suggestions on how to give full play to educational function of urban advertisement.
出处
《天津电大学报》
2010年第2期67-69,共3页
Journal of Tianjin Radio and Television University
关键词
城市广告
教育功能
儿童广告
公益广告
urban advertisemental
education
function
children’s advertisement
commonweal advertisement
