摘要
遵循“独特性、市场导向性、系统性”3大原则，以旅游形象定位为基础，以润色语言为关键．文章遵循上述原则和方法对江苏省的旅游形象口号进行了探究，通过地域性和方向性的分析给江苏定位出较为科学合理的旅游形象，进一步紧扣设计的关键——润色语言，提出了“东方水乡，深情江苏”的旅游形象口号．分析表明这一口号既符合旅游口号设计的资源导向型模式又符合游客导向型模式，有力的论证了关于江苏省旅游形象口号设计原则和方法的合理性，对于其他省份旅游形象口号的设计具有一定的借鉴意义．
In the light of three principles ——＂regional, market oriented, systemic＂, the location of tourism image was taken as a basis of the design about tourism advertising theme of Jiangsu, and the polish of advertising Jiangsu;further,following the critical of the design ——the polish of words and sentences, the tourism advertising theme for Jiangsu—— ＂Oriental hometown of river and lake, affectionate Jiangsu＂ has been put forward, which meets with both the resources -oriented and the market -oriented creating models and also sufficiently proves the rationality of the principles and the method of this study. It will be a good reference for other Provinces.
出处
《山东师范大学学报（自然科学版）》
CAS
2010年第2期105-108,共4页
Journal of Shandong Normal University(Natural Science)
关键词
旅游形象
口号设计
江苏省
tourism image
design of advertising theme
Jiangsu Provine
