摘要
以市场营销专业学生能力素质教育要求为出发点，结合市场营销学教学和研究工作的体会，探索了建构主义教学理论及教学理论模式在市场营销教学中的具体应用，以期真正打破传统教学方法对教师教学思想的束缚。
In light of the requirements of higher vocational and professional education and in combination with the author＇ s experience in the teaching and study of marketing course, this paper, based on the competency education of marketing students, probed into the application of constructionism teaching theory in marketing instruction in an attempt to break down the binding of traditional teaching mode to teaching thought.
基金
西安电力高等专科学校培训创新与教学研究项目（2009PJ-22）
关键词
市场营销
建构主义
教学方法
marketing
constructionism
teaching methodology
