摘要
以产品符号在生活中的信息传播、交流为启示,分析了产品信息编码过程中产品使用、审美、象征价值的编码方式,并且从认知心理学以及设计心理学的角度去分析消费者对产品信息的解码过程,指出设计师的编码过程和消费者的解码过程在时间和空间上的独立性,要综合考虑才能实现产品信息的理想传达。
Based on the product symbols of information dissemination and communication in our real life,it analyzed the use,aesthetic value and symbolic value in the product information coding.And the recoding process of product information was analyzed from the perspective of cognitive psychology.It put forward that the coding process and the recoding process was independent in time and space.It should be considered comprehensively so that the product information can be conveyed ideally.
出处
《包装工程》
CAS
CSCD
北大核心
2010年第12期65-68,共4页
Packaging Engineering
关键词
产品信息
编码
解码
product information
code
recode
