摘要
针对由单一供应商和单一销售商组成的两层供应链系统,研究了销售商费用信息不对称下供应链的协调定价问题.首先根据供应商主导的Stackelberg对策结构,在信息不对称下对供应链成员间的定价协调问题进行了分析,然后为供应商提供了一个能更好的改善整个渠道效率的量折扣策略.最后给出应用算例,并对模型的参数进行了灵敏度分析.
For a two-echelon supply chain system composed of only a single supplier and a single retailer,the problem of how the supplier uses quantity discount strategy to improve pricing coordination in supply chain under the asymmetric retailer＇s cost information was studied. The problem was analyzed and a quantity discount pricing policy for the supplier that can improve channel efficiency better was proposed.A numerical example is given and sensitivity analysis is made.
出处
《南开大学学报（自然科学版）》
CAS
CSCD
北大核心
2010年第2期67-72,共6页
Acta Scientiarum Naturalium Universitatis Nankaiensis
关键词
费用信息不对称
供应链协调
量折扣
asymmetric cost information
supply chain coordination
quantity discount
