摘要
为了评价旅游企业履行社会责任的水平,采用AHP法构建了旅游企业社会责任评价的递阶层次结构模型与各类指标的判断矩阵,建立了评价指标体系。通过矩阵运算和一致性检验,最终确定各级指标的权重,以期为旅游企业社会责任评价提供依据。
In order to evaluate CSR in the tourism enterprises,AHP method was used to construct the hierarchy model for evaluating the social responsibility of the tourism enterprises.The evaluating index system was established.The weights of different levels were determined by using matrix operation and uniform examination,so as to provide the basis for the social responsibility evaluation of tourism enterprises.
出处
《安徽农业科学》
CAS
北大核心
2010年第12期6573-6575,共3页
Journal of Anhui Agricultural Sciences
关键词
层次分析法
旅游企业
社会责任
评价体系
AHP
Tourism enterprise
Social responsibility
Evaluating system
