摘要
在市场营销专业的不断改革与发展过程中,必须坚持素质与能力一体化的教育理念,以培养德才兼备人才为目标,积极推进人才培养模式的创新,实现市场营销专业的可持续发展,培养适应市场发展需要的创新型市场营销人才。
In process of the continuous reform and development of marketing specialty,we must uphold the educational philosophy of ability-quality integration to promote actively the innovation of professional-training pattern with the cultivation of innovative professionals as a goal,and cultivate the innovative marketing professionals who adapt to the need of market development by laying a solid specialty foundation and achieving the sustainable development of marketing specialty.
出处
《泰州职业技术学院学报》
2010年第2期15-17,共3页
Journal of Taizhou Polytechnic College
关键词
创新
市场营销专业
人才培养模式
cultivation of students with great love
marketing specialty
professional-training pattern
