摘要
河南省是旅游资源大省,有源远流长的人文历史旅游资源、得天独厚的自然旅游资源和丰富的红色旅游资源,在我国旅游格局中占有及其重要的地位。但是,由于投入不足、宣传力度不够、产品结构不合理等因素,河南旅游产品形象不鲜明,知名度不高。为了加强河南旅游产品的竞争能力,提高国际知名度,实现"旅游立省"的战略目标,在系统分析河南旅游资源和旅游开发的基础上,提出河南旅游产品开发与整合的模式和策略。
Henan abundant tourism resources including long history and humanity tourism resources,natural tourism resources favorably endowed by nature,and abundant patriotic tourism resources. They take up a very important position in the tourism industry in China. However,the tourism products of Henan Province haven’t established a distinct image and are not quite famous,either. The reasons behind are the lack of enough investment,the deficiency of publicity,the unreasonable structure of tourism products,etc. In purpose of enhancing the competency of tourism products,promoting their fame popularity all over the world,and realizing the strategic goal of ＂empowering our province by tourism industry＂,this paper analyzes the current situation of tourism resources of Henan Province and the existing problems of tourism resources development. Moreover,this paper also puts forward the pattern and strategy for the development and integration of tourism products in Henan Province.
出处
《华北水利水电学院学报（社会科学版）》
2010年第2期40-42,共3页
Journal of North China Institute of Water Conservancy and Hydroelectric Power(Social Sciences Edition)
关键词
旅游
开发
整合
建议
tourism
development
integration
suggestion
