摘要
毋庸置疑,即使是在"渠道为王"、"决胜终端"的今天,代理模式依然是绝大多数服装企业建立分销渠道的首选。但与此同时,一股对自建"直营渠道"的集体热捧近年来正在服装行业内暗涌。同时,随着产业升级的不断加速,一些新兴渠道模式也纷纷涌现,如网络直销热,以及电视销售、邮购销售、品牌连锁直销店的兴起等,可以肯定的一点是,服装行业的渠道多元化时代已经到来。在此背景下,作为传统主流渠道模式的服装代理模式将何去何从?它又是否能经受住来自各方的考验?未来,代理模式会消失吗?哪种渠道又将成为未来的主流?一系列问题引发了人们对代理商这一群体的再度关注。
Even at present, the concepts like 'Channels are the King' or 'Decisive War at the End of Industry Chain' are accepted by many people, it is no doubt that 'agent pattern' is still the primary choice for most of clothing companies to build their distribution channels. However, in recent years, the strategy of building their own 'direct channel' have been popular in the clothing industry. At the same time, with the acceleration of industrial upgrade, some new channel modes have also emerged, such as direct sales through internet, TV, mail and brand chain stores. One thing is sure, which is the coming of multiple channel era in the apparel industry. In this situation, where will the agent-based model which have been the traditional main channel for clothing companies go? Could it meet the challenges in all aspects?Will it disappear in the future? Which channels will become the the future mainstream? A series of questions drew people's attention on the group of agents again.
出处
《中国制衣》
2010年第6期76-80,71,共5页
