摘要
管理信息系统对产品和服务差异化战略、市场细分战略和低成本领先战略起着重要的支撑作用,它对加强客户和供应商的紧密联系,创造"零库存"具有重要意义。
Information management system plays important supporting role to the strategy of product and service differentiation, that of market segmentation and of low cost priority. It is of significance to strengthen the close relation of clients and suppliers and create＂zero inventory＂.
出处
《天津职业院校联合学报》
2010年第3期150-153,共4页
Journal of Tianjin Vocational Institutes
关键词
管理信息系统
企业竞争战略
产品差异化
市场细分
information management system
enterprise competition strategy
product differentiation
