摘要
在旅游立省理念的推动下,河南旅游产业化发展呈现出良好势头,旅游产业综合实力不断增强,旅游管理体制创新取得新进展,旅游基础设施得到进一步改善。但也存在着接待旅客人数和旅游收入总体水平不高、产品结构单一、旅游品牌建设力度不够、旅游资源整体开发欠缺等问题。应通过构筑旅游大发展框架和旅游大市场格局,以特色旅游产品开发为重点,优化产品结构,提升优势品牌竞争力,实施可持续发展战略等措施来提升河南的旅游产业化水平。
Driven by the philosophy of building the province through tourism,the tourism industry in Henan Province has shown a good development tendency,the comprehensive strength continuously improving,the institution of tourism gaining new progress and the infrastructure in the tourism achieving further improvement and enhancement.But there are also some problems such as the number of tourists and tourism revenues are not high,the product structure is still single,the effort to build the brand is not enough,the overall level of developing the tourism resources is not high and so on.To improve the tourism industry of our province,it＇s necessary to take some measures,for example,in order to enhance the competitiveness of tourism brand,it＇s essential to develop the product structure through building a major tourist development frame work and the idea of ＂Big Market＂ in tourism.Besides,it＇s also necessary to carry out the sust ainable development strategies and other measures of this kind.
出处
《信阳农业高等专科学校学报》
2010年第2期31-34,共4页
Journal of Xinyang Agricultural College
基金
河南省政府2009年度决策研究课题[B026]
信阳师范学院2009年度第三届校级青年骨干教师资助项目
关键词
河南
旅游产业化
旅游资源
可持续发展
Henan proviance
tourism industrialization
tourism resources
sustainable development
