摘要
在媒体经营管理学理论的基础上,结合当前国内外体育电视的发展实际以及在十一届全运会上的具体实践所积累的相关的成果及数据,探索地方体育电视业在新形势下,在大型综合性运动会或者大型体育赛事报道中结合高科技,既经济又效率的工作模式。分析得出3G技术已经逐渐进入新世纪通讯领域,随着其技术的进一步完善和发展,在赛事举办地远、赛事时间长、赛事规格高的的体育报道,3G技术的应用是地方体育电视在业务范围内不错的劳动工具。
Classified as research on strategic development and management,the present dissertation has described and analyzed the methods,strategies and application of developing and improved the core competence of local sports TV.Based on the theory of media management and the practice experience during the 11th National Game we accumulated,the core viewpoint of this dissertation is that the 3G science technology is indispensable and credible for the sports news reporting in large-scale comprehensiveness sports event.
出处
《南京体育学院学报（自然科学版）》
2010年第1期123-124,共2页
Joournal of Nanjing Institute of Physical Education:Natural Science
关键词
3G
电视体育
大型综合性体育赛事
新闻报道
3G
Sports TV
Lagre-scale comprehensiveness sports event
News reporting
