摘要
从2004年起,国家开始对农机产品实施购置补贴政策,这项惠农政策的实施激发了农民的种粮积极性,提高了农机装备水平和作业水平,推动了农业机械的快速发展。但是,随着农机产品的热销,社会保有量的急剧增长,也带来了新的问题,例如服务效率低,服务效果差,农户对生产企业的服务满意度低等等。如何进行政府补贴模式下的服务创新,已成为当今企业面临的一个新课题。
The policy of agricultural machinery purchase subsidies has come into effect since 2004, which has served to stimulate the farmer＇s enthusiasm in growing grains and to promote the mechanization of farming. However,the dramatically rising number of sold machines has given rise to new problems such as low service efficiency, inferior service quality and disappointing customer satisfaction level. Therefore, one of the subjects of research facing such businesses is how to innovate on service under such circumstances.
关键词
农机购置补贴
服务
创新
：agricultural machinery purchase subsidies
service
innovation
