摘要
随着全球网络革命全面而迅速地推进,传统媒体的生存空间日益为新媒体所蚕食,中国的传统出版业也在数字化浪潮冲击下面临着艰难的抉择。是冒着"文化向技术投降"的诟病积极向数字化转型,还是以传承文化的名义固守传统媒体的生产方式不变,传统出版人无不经受着来自环境的压力和内心的煎熬。作为文化产业的组成部分,出版业在向数字化转型的过程中,必然遭遇诸多困境,其中,文化冲突是十分重要而又常遭忽视的方面。其内在原因主要源自新旧两种阅读方式的对立。这种对立的直接后果是:传统出版物日渐乏人问津,而读者对数字出版物的需求则与日俱增。因为新的文化形态取代旧的文化形态是历史的必然,所以,从某种意义上说,传统出版业在数字化浪潮冲击下并没有什么应对之策可供选择。
With the overall and rapid advancement of global network revolution, the scope of the traditional media is increasingly eroded by the new media. As component of the cultural industries, the publishing industry is bound to encounter many difficulties during the process of digital transformation, among which, cultural conflicts are of great importance while usually neglected. The underlying causes are inherent in the confrontation between traditional reading and post-modern reading, the direct consequence of which is less interest in traditional publications and increasing demand for digital ones. It is the historically inevitable that the new cultural patterns replace the old ones. Thus, in a sense, there are no countermeasures against digitalization for the traditional publishing industry to choose from.
出处
《学术月刊》
CSSCI
北大核心
2010年第4期22-28,共7页
Academic Monthly
基金
上海远程教育集团文科科研重点课题"出版数字化转型的文化制约因素研究"成果之一
关键词
出版产业
数字化转型
文化冲突
文化选择
文化调适
publishing industry, digital transformation, cultural conflicts, cultural selection, cultural adjustment
