摘要
通过比较分析我国会展业发展模式,结合武汉会展经济发展的SWOT分析,选择人文、旅游环境与产业双推动型的模式,是充分发挥优势,提升武汉会展业竞争力的最佳选择。提高武汉会展经济发展水平的路径有:转变政府职能,引导会展经济持续健康地发展;开发武汉文化与资源优势,打造武汉会展业的特色与品牌;充分发挥武汉的科教优势,培养会展专业人才;加强区域间会展业发展的沟通与合作。
Through a comparative analysis of the model of China＇s MICE development, combined with the development of Wuhan MICE economic SWOT analysis, the paper insists that the choice of the humanities, tourism, environment and industry-driven dual-mode is able to give full play to the advantage of enhancing the competitiveness of MICE in Wuhan. The path of raising the level of MICE economic development in Wuhan are determined by the following： the transformation of government functions to guide the continued health of the MICE development; the development of culture and resource advantages of Wuhan to build features and brands; giving full play to the advantage of Wuhan Science and Education to train professionals, to strengthen the communication and cooperation of MICE between regions.
出处
《武汉工程大学学报》
CAS
2010年第4期66-69,共4页
Journal of Wuhan Institute of Technology
基金
武汉工程大学文科基金项目(R201001)
关键词
武汉会展
模式
路径选择
MICE in Wuhan
model
choice of the path
