摘要
通过对南岳衡山度假旅游资源的评述,分析了南岳衡山度假旅游产品市场的发展方向.运用SWOT模型分析方法,对南岳衡山度假旅游产品进行市场剖析.针对南岳衡山度假旅游产品存在的问题,提出相应的发展对策,就南岳度假旅游产品开发与创新方面进行探讨,从而使南岳衡山的旅游业得以更快、更好的发展.
The paper comments tourism resources of Southern Mountain of Heng Mountain and uses SWOT to analyze its future development. According to the problems to find its counter measures, it discusses tourism products＇ future development and innovation and makes sure that tourism of Southern Mountain of Heng Mountain can develop better and quicker.
出处
《南阳师范学院学报》
CAS
2010年第3期43-46,共4页
Journal of Nanyang Normal University
关键词
南岳衡山
旅游产品
度假旅游
旅游资源
Southern Mountain of Heng Mountain
tourism products
vacation tour
tourism resource
