摘要
通过定量和定性相结合方法建立差异化营销组合变量,在此基础上,基于粗糙集理论,采用粗糙集约简的方法,对差异化营销变量进行约简分析,建立差异化营销变量指标体系,避免指标体系设计过程中出现的冗余或重复性。
With quantitative and qualitative methods combined to establish variation marketing variable selection index system and based on the rough sets theory, this article uses the reduction method of rough sets, carries on the reduction analysis to the variation marketing variable, avoiding the redundancy or the duplication effectively in the design process of the variation marketing variable index system.
出处
《重庆理工大学学报（社会科学）》
CAS
2010年第3期63-66,共4页
Journal of Chongqing University of Technology（Social Science）
关键词
粗糙集
差异化营销
变量选择
rough set
variation marketing
variable selection
