摘要
利用联合国数据库的数据计算出我国玩具相关竞争力指数,发现国际市场占有率、TC指数、RCA指数和美国市场占有率、RCA指数都很大,说明我国玩具出口的国际竞争力是极强的;更进一步发现,国际市场占有率和美国市场占有率都有逐年上升的趋势,但是国际市场的TC指数、RCA指数和美国市场的RCA指数却都有逐年下降的趋势,反映了我国玩具是一种外延式的出口增长方式,而不是内涵式的出口增长方式,外延式国际竞争力是上升了,但内涵式国际竞争力却下降了。最后给出了提高我国玩具产业国际竞争力的建议。
This paper uses databases of the United Nations and calculates related competitiveness indices of Chinese toy industry. The conclusion is that the international market share, TC index, RCA index and the USA market share, RCA index are very great, meaning that the intemational competitiveness of Chinese toy are very strong. What＇ s more, while the intemational market share and the USA market share rise, TC index, RCA index in the international market and RCA index in USA market decline, meaning that Chinese toy industry has an extensional export growth, not a connotative export growth, and extensional international competitiveness raises, but connota- tive intemational competitiveness falls. Finally, the paper gives some suggestions.
关键词
玩具产业
国际竞争力
出口
Toy industry
International competitiveness
Export
