摘要
采用问卷调查、数理统计等方法,研究我国城市消费者个体差异对体育消费观念和体育消费行为方面的影响。个体差异主要采用3个指标衡量,即收入、受教育水平和职业。结果显示,收入和受教育程度正向影响人们对体育消费的认同、体育消费支出以及体育参与时间。在不同职业中,国家公务员无论在消费观念上,还是体育消费行为上,比其他职业群体表现得更积极。研究提出促进体育产业健康发展的建议。
This paper examines how urban consumer＇s individual difference affects beliefs and behavior of sport consumption based on questionnaire and mathematical statistics.Urban consumer＇s individual difference is dimensioned by income,education and occupation.The findings revealed that income and education positively influence urban consumers＇ beliefs of sport consumption.In addition urban consumers with better education and relatively high income spend more money and time on sport consumption than those with lower income and average education.Among different categories of occupation,civil servants hold stronger belief that sports are good for health,and therefore,they are more actively involved in sport consumption.Recommendations are made to promote healthy development of sport industry.
出处
《体育科学》
CSSCI
北大核心
2010年第3期30-35,共6页
China Sport Science
基金
国家社会科学基金研究项目(06BTY012)
关键词
中国
城市
消费者
体育消费
消费行为
unban consumer
sports consumption
consumer behavior
