摘要
本文分析了日本跨国企业在向国外市场转移竞争优势的过程中所遇到的挑战。尽管持有一定的技术优势,但是日本的手机制造商在中国市场表现仍旧欠佳。原因是中日两国对手机的运作方式不同:在日本,手机和电话服务捆绑销售;而在中国,手机是作为独立的商品出售。日本的跨国企业有能力按照服务运营商的要求开发先进的手机,但这种能力在中国没有用武之地。
This industry case study examines the challenges experienced by Japanese MNEs as they transter sources of competitive advantage to foreign markets. Despite holding certain technological advantages, Japanese mobile telephone manufacturers have performed poorly in the Chinese market. This is because the capabilities required differ between Japan and China： in Japan, handsets are sold as a part of a package that bundles together handsets and telephony services but in China they are sold as independent commodities. Japanese MNEs have the capability to develop sophisticated handsets according to the requirements of Japanese service operators, but such capability is not useful in China.
出处
《经济管理》
CSSCI
北大核心
2010年第3期63-72,共10页
Business and Management Journal ( BMJ )
关键词
中国
营销
日本跨国企业
手机
新产品开发
China
distribution
Japanese multinational enterprise
mobile telephony
new product development
