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现代家居卖场的展示设计模式

A Modern Home Store Display Design Patterns
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摘要 现代家居卖场在全球金融危机下,仍然能逆市而上,原因何在?本文通过对家居销售空间的内部设计,尤其是无锡乃至江苏市场的家居市场分析其能够有效抓住客户,有效推广产品的原因。并结合最具代表性的优秀的家居卖场——宜家家居的内部分析,归纳出具典型意义的现代家居卖场的展示陈设设计模式,总结出现代卖场设计成功的关键所在。 Modern home store in the global financial crisis to go against the tide in the previous. This paper is trying to sell space on the home interior design, particularly in Wuxi, Jiangsu market, the residential market as well as analysis of their clients effectively grasp and effectively pro- mote their products cause. Combined with the most representative of the excellent home store - IKEA' s internal analysis, summarized issued by the typical modern home furnishings store display design patterns, summed up the modern store design the key to success.
作者 景蕾蕾
出处 《湖南工业职业技术学院学报》 2010年第1期82-83,共2页 Journal of Hunan Industry Polytechnic
关键词 家居卖场设计 展示陈设设计模式 宜家家居 home store design show display design patterns IKEA
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