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泛珠三角合作背景下的旅游区竞合关系思考——“龙凤呈祥”的理论思辩 被引量:5

Analysis of the Cooperation-competing of Tour Areas Based on the Pan-Pearl River Delta Cooperation
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摘要 旅游区合作与竞争并存,在不同背景下,其表现形式存在差异。在泛珠三角合作的大背景下,分析了湖南省张家界(龙)和凤凰(凤)的竞合关系:在近程客源市场上,张家界和凤凰均作为周末旅游终极目的地体系而独立存在,二者的关系以非替代性竞争为主;在远程客源市场上,客观上要求张家界和凤凰建立组合线路,两者的关系以建立在竞争基础上的合作为主。提出了远程客源合作与近程客源合作的策略。 There are differences in the cooperation and competition at different the tour areas under the different backgrounds. The paper analyses the relationship of the cooperation and competition between Zhangjiajie (Dragon) and Fenghuang (Phoenix) : For the short-distance tourist market, Zhangjiajie and Fenghuang exist as independent destination of weekend tourism market, and their relationship is non-substituted competition; For the long-distance tourist market, there is an objective cooperation for the two areas, and their relationship is cooperation based on the competition. The paper proposes a cooperation and competition strategy on the short-distance and long-distance tourist market.
出处 《华侨大学学报(哲学社会科学版)》 2010年第1期37-42,共6页 Journal of Huaqiao University(Philosophy & Social Sciences)
基金 湖南省社科基金重大项目(07ZDA05)
关键词 竞合关系 旅游区 泛珠三角 张家界 凤凰 relationship of cooperation and competition tour area Pan-Pearl River Delta Zhangjiajie Phoenix
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