摘要
面对环境不断恶化的今天,绿色营销已不再是一种简单意义上的市场营销观念的革命。它已涉及到企业、消费者、环境三者利益的和谐统一。通过对绿色营销进行系统地分析,提出了政府调控、企业协助、公众监督的战略组合建议,这有助于我国绿色营销的实施以及可持续发展的实现,因而具有十分重要的战略意义。
With deteriorating environment, the green marketing is no longer one simple kind of marketing idea revolution. It has involved the harmonious unification of the enterprise, the consumer, the environment. Through carrying on analysis of the green marketing systematically, it proposed strategic combination suggestion, the government regulated, the enterprise assists, the public scrutiny. This was helpful to our country green marketing implementation as well as the sustainable development realization, thus it had the extremely important strategic sense.
出处
《价值工程》
2010年第5期52-54,共3页
Value Engineering
关键词
绿色营销
特征
战略
意义
green marketing
characteristic
strategy combination
significance
