摘要
国内轿车产能过剩、发展规模经济等都要求中国的轿车企业能够走出国门。本文试着在定义轿车企业国际化的基础上,从论述中国轿车企业国际化的必要性和可能性入手,在分析当前轿车企业国际化现状和存在障碍后,逐步探讨中国轿车企业国际化的正确模式,并提出了其进行国际化时"品牌-竞争"战略选择模型。
With the rapid growth of domestic automobile industry, there exists a phenomenon of over capacity of auto production, i.e. a surplus of supply over demand on the domestic auto market. One possible resolution to this problem is to enlarge the export share to international market. The present study aims to elaborate the necessity, the possibility, current situation and obstacles of Chinese automile enterprises internationalization.
出处
《科技和产业》
2010年第3期25-27,共3页
Science Technology and Industry
关键词
中国轿车企业
国际化
国际化模式
战略选择
Chinese automobile enterprise
internationalization
mode of internationalization
choice of internationalization strategy
