摘要
在博客用户人数飞速增长的背景下,博客快速融入到社会生活中,成为基于互联网的基础服务,并形成了一条以博客为核心的价值链条。基于4C营销理论,企业采取博客营销方式时更有利于与顾客的直接沟通,降低沟通与营销成本,提高企业竞争力,提升企业形象。
With the rapid growth of blog users in the world, blog comes into social life quickly. It becomes one of the internet - based basic services and brings a series of new applications. So a new value chain is created, whose core is biog. Based on 4C marketing theory, the paper thinks that blog marketing method is more conducive to direct communication with customers, reduce the communication and marketing costs, improve the competitiveness of enterprises and enhance corporate image.
出处
《商业研究》
CSSCI
北大核心
2010年第3期57-61,共5页
Commercial Research
基金
广东省普通高校人文社会科学重点研究项目
项目编号:07JDXM63001
华南农业大学国家重点学科(农业经济管理)建设基金的联合资助
项目编号:4700-K05058
