摘要
随着新媒体技术的发展,曾经在众多媒体中处于优势地位的电视媒体面临着新媒体的挑战。新媒体发展的最终结果就是传统媒体平台与新媒体平台的融合和互动,从而延伸产业链。本文主要就新媒体时代电视媒体参与竞争的基础工作、核心内容和着眼点等竞争路径进行了分析和探讨。
The television once was in the dominant position in media area. But along with the development of new media technologies, television faces a lot of challenges. The final result of the new media development is the integration and interaction between traditional media platform and new media platform. Meanwhile, it will also extend the whole industry chain. This dissertation takes some brand columns as exampies. And it mainly analyzes and discusses the basic tasks, the contents and basic points of television, which are the competition methods of television in new media developing circumstance.
出处
《青海师范大学学报（哲学社会科学版）》
2009年第6期124-126,共3页
Journal of Qinghai Normal University(Philosophy and Social Sciences Edition)
关键词
新媒体
电视媒体
竞争路径
new media
television
competition methods
