摘要
风险沟通是危机应对中的重要内容,对于增强政府威信、疏导公众情绪、维护社会稳定等都起着重要作用。信任、及时公布信息、透明、关注公众、提前预案是风险沟通的重要原则。我国在应对甲型H1N1流感中,本着以上原则,在疫情的不同阶段进行了一系列有针对性的风险沟通工作,其中包括制定相关政策及预案、疫情信息发布、健康知识宣传、关注并积极引导舆情、开展社会倡议与动员活动等。关于甲型H1N1流感舆情分析、公众信息需求与传播效果的研究显示:政府是流感主要新闻信息源和公众最为信任的信息发布机构;公众对政府防控措施及流感新闻报道表示满意;大部分公众了解甲型H1N1流感的预防方法;公众反应平稳。因此,根据风险沟通原则在疫情不同阶段进行有针对性的风险沟通,能够加强公众对政府的信任,使之更好地配合政府采取防控措施。建议今后加强风险沟通研究、沟通信息储备和风险沟通专业人员培训。
Risk communication is an important part in crisis response and has been playing an essential role in government credit enhancement, public appeasement and social stability maintenance. Trust, announcing early, transpareng the public and planning are critical principles of it. China, with these rules, carried out a series of customized risk communication in coping with flu A/H1 N1, including relevant policy and prediction scheme formulation, epidemic informa- tion release, health education, concerning and guiding public sentiment as well as launching advocacy campaigns to arouse public awareness in flu A/H1 N1 prevention and control. The public opinion analysis, together with researches on public demand for information and communication reveals that government is always a stable source to give out flu A/H1N1 news and it obtains the most trust from general public, that most of the people have an idea about what to do to prevent the flu, and that they take it calmly. It gives a proof that risk communication with a clear objective in different phases is beneficial to increase public trust in government and enables common folks to coordinate with officials smoothly in prevention and control. It is suggested to strengthen research on risk communication, enlarge information reservation and improve professional training.
出处
《中国健康教育》
2010年第1期13-15,45,共4页
Chinese Journal of Health Education
