摘要
民俗文化创意是树立旅游品牌的核心内容之一,目前潮汕旅游业中存在着民俗文化没有得到很好挖掘、宣传不足、零星分散未能形成规模等问题,塑造民俗创意旅游品牌对潮汕旅游乃至经济发展具有重要意义。
Originality in folk custom and culture has been one of core contents in establishing tour brands.This article expounds that as to tourism of Chaoshan areas,some problems exist such as unsatisfactory development of folk custom resources,insufficient advertising,fragmentary dispersion of tour sites.Therefore,to create and cultivate tour brands with original folk culture molds is of great significance to tourism development as well as economic development in Chaoshan areas.
出处
《韩山师范学院学报》
2009年第5期24-29,共6页
Journal of Hanshan Normal University
关键词
潮汕
民俗文化
创意品牌
旅游价值开发
Chaoshan
folk custom and culture
creativity brand
tour value development
