摘要
中小物流企业在激烈的市场竞争中举步维艰,为了避免恶性价格竞争,它们必须采用科学、合理的定价方法和定价技巧制定出既能弥补成本、实现利润,又能够令客户满意,还不至于引起竞争对手的不满,从而招致报复的物流服务价格。要达到这一定价目标,需要将成本导向、需求导向和竞争导向定价法配合起来制定出与客户见面的物流服务价格,然后运用零头、折扣和服务组合定价技巧对价格进行修订,形成实际成交价格。
When it is so difficult in taking a step in the fierce market competition,small and medium enterprises on logistics must adopt a scientific and rational pricing methods and skills to develop both cover costs and profits,but also make customer satisfaction,not given rise to dissatisfaction with competitiors,which maybe leading to retaliation logistics service price in order to avoid blind price competition.For achieving the pricing objective,enterprises should use in conjunction with cost-oriented pricing,demand-oriented pricing and competition pricing to meet customers＇ price demands,so the actual transaction price will be formation by price revision using some pricing skills including fraction,discounts and services portfolio pricing.
出处
《物流科技》
2010年第1期11-13,共3页
Logistics Sci-Tech
关键词
中小物流企业
定价方法
定价技巧
small and medium logistics enterprise
pricing methods
pricing skills
