摘要
为进一步提高第三方物流的水平与效能,分析了第三方物流的深层含义、基本特征以及加强客户关系管理的意义;系统地分析了第三方物流CRM系统的结构;具体论述了第三方物流企业CRM系统实施的管理策略。
In order to improve the service level and effectiveness of third-party logistics, characteristics and significance of customer relationship management （CRM） to a third-party logistics company are analyzed. Then, an architecture for a CRM system in a third-party logistics company is proposed. Based on this architecture, strategies for the implementation of a CRM system in a third-party logistics company are discussed.
出处
《工业工程》
北大核心
2009年第6期43-46,共4页
Industrial Engineering Journal
基金
国家软科学研究计划资助项目(2007GXQ4B110)
关键词
第三方物流
客户关系管理
CRM系统结构
third-party logistics
customer relationship management
CRM system architecture
