摘要
根据理性指标人为地将客户进行细分,以便更精准地触及目标消费者的传统营销方式在网络时代已经变得不合时宜。企业与其将消费者武断地塞进为他们定制的细分标签,倒不如加入他们通过共同兴趣爱好打造的在线社区,成为"客户部落"中的一员。
The traditional marketing which segment the market and defines target-consumers by objective indexes is out of time in the internet age. Companies should rather be involved in the online community which is built by consumers who have common interests,than labeling them arbitrarily.
出处
《21世纪商业评论》
2010年第1期72-76,72+9,共5页
21st Century Business Review
