摘要
解释了休闲食品及中小休闲食品企业的含义,分析了中小休闲食品企业的现状,探讨了中小休闲食品企业应采取的营销策略。
This paper explains the connotations of leisure food and small and medium-sized leisure food enterprises,analyzes the present situation of small and medium-sized leisure food enterprises,and probes into some marketing strategies that small and medium-sized leisure food enterprises should adopt.
出处
《科技情报开发与经济》
2009年第34期104-105,共2页
Sci-Tech Information Development & Economy
关键词
休闲食品
食品企业
营销策略
品牌产品
leisure food
food enterprises
marketing strategy
brand product
