摘要
蜂产品以其绿色、健康形象，在保健品市场逐渐占有一席之地。峰产品市场有其行业的特点，也面临各种内外因素的挑战。本文主要从蜂产品的市场出发，对蜂产品市场存在的问题进行探讨，试图探求适合蜂产品市场发展的营销管理模式，从而促进蜂业的健康发展。
The bee roducts has holded the small sace gradually in the healthy roduct market by its green and healthy roducts. The bee rod- ucts market has its rofession characteristic, but also facing kinds of challenges from inside and outside factors. This article mainly embarks from the bee roducts＇ market and discusses the existence＇s roblem of the bee roducts market in order to exlore the marketing management strategy which good to the develoment of the bee roducts market, and romotion the healthy develoment of the bee industry.
基金
国家蜂产业技术体系建设专项经费资助
关键词
峰产品
蜂产品市场
营销管理策略
Bee Products Bee Products Market Marketing Management Strategy
