摘要
特许经营作为一种企业战略,已经成为现代企业网络化扩张的一种主要模式。本文以旅游酒店为研究对象,首先分析了基于特许经营的旅游酒店联盟网络及其绩效的内涵。其次,根据特许经营旅游酒店联盟网络绩效的含义,文章提出了特许酒店的企业战略、受许酒店的联盟能力、受许酒店的网络关系、联盟网络的竞争优势4个测量指标,运用问卷调查和统计分析方法,得知这些因素对特许经营旅游酒店联盟网络绩效都有影响,并得出了它们的影响程度的强弱。
As a corporate strategy, franchising has been a major mode of networking expansion for modern corporations. The paper, taking tourist hotels as study object, firstly analyzes the connotation of network performance based on franchising tourist hotel alliance. Then the paper puts forward the strategy of franchising hotels, capability of franchisee＇ s alliance, their network relationship and competitive advantage of alliance network as four measurement indicators to evaluate the performance. By applying questionnaire surveys and statistical analysis SPSS 11.5, we obtain conclusion that these factors have impact on the network performance.
出处
《旅游学刊》
CSSCI
北大核心
2009年第12期54-59,共6页
Tourism Tribune
基金
"2009年湖南师范大学社会科学青年学术骨干培养计划项目"的阶段性成果
关键词
特许经营
旅游酒店
网络绩效
franchising
tourist hotel
network performance
