摘要
对态度—行为关系的研究一直是社会心理学十分重视的问题。本文以态度—行为关系研究为主线,在系统地回顾这一关系发展变化的基础上,分析学者们的研究思路转变,重点探讨态度在对行为的预测过程中受到那些因素影响以及跨文化的差异。这些分析对正确认识和把握态度行为关系有着巨大帮助。文章从态度结构、人格和文化三方面给态度—行为关系研究的未来方向提出了建议。
Research on attitude-behavior relationship was an important topic in Social Psychology. This article focuses on psychological studies on attitude-behavior relationship and analyzes the transition of the research routes on the basic of systematically reviewing the development and change of this relationship. It stresses the factors which influence the relationship of attitude and behavior. The analysis has great significance in understanding and holding attitude-behavior relationship. The article also points out the future direction of attitude-behavior relationship research from personality, culture and the structure of attitude.
关键词
态度
态度模型
态度行为一致性
文化差异
attitudes
attitudes model
attitude-behavior consistency
cultural difference
