摘要
指出面对世界金融危机的冲击,拥有本企业的自有品牌、进行科学有效的品牌建设成了我国企业的当务之急,通过对我国企业品牌建设中的常见误区以及存在原因进行有效分析,为我国企业的品牌建设提供有价值的借鉴。
It points out that facing at impact of the world financial crisis,having self brand of enterprise and getting effective brand establishment is urgent affairs for Chinese enterprise,according to get effective analysis on common misunderstanding and existing causes in brand construction of Chinese enterprise,and provides valuable references for brand construction of Chinese enterprise.
出处
《山西建筑》
2009年第35期204-205,共2页
Shanxi Architecture
关键词
企业
品牌建设
误区
enterprise
brand construction
misunderstanding
