摘要
网络广告在网页中已经占有很重要的地位,网络广告策划中极具魅力、体现水平的部分就是创意。网络广告的创意要强调互联网本身的媒介特性。网络广告最为独特之处就在于其互动性。创意人应该在创意和现实之间找到平衡点,以保持高水准。
Network ads have already plays an important role in the Web page. Network planning ads attractive, reflecting the level of the part is the creativity. Network ads creative would like to emphasize the lnternet＇s own media properties. Online advertising the most unique in its interactive. Creative people should be creative and find a right balance between the reality in order to maintain a high standard.
出处
《科技信息》
2009年第7期54-54,12,共2页
Science & Technology Information
关键词
网络广告
创意
互动性
Network ads
Creativity
Interaction
