摘要
通过对"中国篮球城市"之一阜新篮球城市篮球文化发展探析。篮球文化城市的建设是篮球城市的进化和升级。对篮球参与者与消费者和谐发展机理的研究,指出篮球运动的多元社会功能和其精神财富体现出的价值以及对社会进步、经济发展产生的影响愈加明显。针对阜新篮球城市建设的现状,阐述了阜新打造篮球文化的现有举措,从市场化运作,品牌营销,成立篮球基金会和创建中国篮球学院等方面提出了阜新篮球文化发展的建议。
This thesis researches the development of basketball culture of Fuxin - - one of the basketball cities of China. The construction of basketball culture is the evolution and updating of the basket - ball cities. In accordance with the research on the harmonious development of the basket - ball participants and consumers, this article proposes that it is more obvious that the value of the multi - social function and spiritual wealth have great effect on the social progress and economical development. Aiming at the construction status of Fuxin basket - ball city, the thesis analyzes some problems that exist in the development of Fuxin basket- ball industry and proposes the countermeasures such as market operation, brand marketing, establishing the basket - ball foundation and setting up a China basket - ball college in order to develop Fuxin basket - ball culture.
出处
《广州体育学院学报》
CSSCI
北大核心
2009年第6期30-33,共4页
Journal of Guangzhou Sport University
关键词
篮球城市
阜新
篮球文化
发展
Fuxin
basketball
basket - ball city
harmonious development
