摘要
电视受众的心理要求与收视习惯是复杂多变的,其变化是各种因素影响和作用的结果。要深入探讨电视受众的收视心理及其影响因素,不能单纯从观众自身及其与电视节目实际收视状况的关系来考察。应当紧密结合社会结构变迁的大背景,分析不同历史时期影响电视发展与观众收视心理的社会因素,对受众观念的变迁及受众身份的衍化趋势进行动态的把握,以揭示电视受众心理活动变化的根本动因。
The psychological demand and reception habit of television audience are complicated and volatile, because they are under the influences and effects exerted by various factors. Any further examination of the reception psychology and the factors influence it should go beyond the mere exploration of the audience itself and its relationship with the existing reception conditions. It is necessary to analyze the social factors that affect the development of TV programs and the reception psychology of the audiences over different historical stages, and to understand the changes in their conceptions as well as identities dynamically against the macro-level background of the changes in social structure. On this basis, it is possible to reveal the underlying motives for the changes of the psychological conditions undergone by TV audiences.
出处
《南京师大学报（社会科学版）》
CSSCI
北大核心
2009年第6期55-60,共6页
Journal of Nanjing Normal University(Social Science Edition)
基金
江苏省社科基金项目(08TQB009)
关键词
电视观众
收视心理
社会属性
television audience
reception psychology
social attributes
