摘要
从媒介生态学的视角看,在制度生态因子、经济生态因子、文化生态因子、技术生态因子这四个方面,当下我国的电视生态环境需要通过制度改革使生态结构的组成部分各归其位,打破行政区划以恢复电视生态系统的互动性;减轻"食物链"中对广告的依赖,在与资本市场的互动中丰富融资途径;找准生态位,避免同质化竞争;顺应媒介融合,实现协同进化。
From the perspective of media ecology, the television entironment in China needs to take actions in the following 4 factors： systematic ecology factor, economic ecology factor, cultural ecology factor, technological ecology factor, and thus reform system to restore the components of ecological structure; break the administrative divisions to restore interactions of ecosystem; reduce the dependence on advertising in the ＂ food chain＂ to rich the channels of financing in capital markets; identify the ecological niche to avoid homogenization competition; conform to media integration to achieve co-evolution.
出处
《湖南大众传媒职业技术学院学报》
2009年第6期28-33,共6页
Journal of Hunan Mass Media Vocational and Technical College
基金
湖南省情与决策咨询研究2008-2009年立项课题"构建湖南电视产业生态环境及策略研究"(0809BZZ97)的研究成果之一
关键词
电视生态环境
制度生态因子
经济生态因子
文化生态因子
技术生态因子
television entironment
systematic ecology factor
economic ecology factor
cultural ecology factor
technological ecology factor
