摘要
市场营销是众多高职院校举办的专业,但由于一些主客观条件的限制,该专业一直以注重"普适性"而忽视了"针对性",毕业生的素质与能力难以适应行业、企业的需求。高等职业教育中的市场营销专业建设要突破这个困境,"立足行业,依托企业,坚持素能本位,走校企深度融合的办学之路"是一种有效选择。
Marketing is one of the popular majors in many higher vocational colleges. However, restricted by some subjective and objective conditions, graduates majoring in marketing can hardly adapt to the developing requirements from industries and companies, for the major just focused on popularity but not pertinence. To break through this predicament in the building of marketing major in higher vocational colleges, it is one of the best choices for schools to connect enterprises to educate talents together.
出处
《天津职业大学学报》
2009年第5期42-44,47,共4页
Journal of Tianjin Vocational Institute
基金
2005年江苏省高等教育改革重中之重--9课题<高职院校特色专业建设研究--电子商务省特色专业建设研究和实践>的阶段性研究成果
关键词
高职
市场营销
专业建设
校企融合
higher vocational colleges, marketing, major building, interaction between schools and enterprises
