摘要
随着市场竞争的日益激烈,企业利用指数开展营销活动的现象逐渐普遍。以市场为导向的指数营销模式,具有专业性、真实性、竞争性、指导性等特点。企业构建指数营销模式,可以更好地提高营销效果。
With the increasing fierce of market competition, there is gradually a more common phenomenon that enterprises develop marketing activities and advantage of the index. The index marketing mode oriented with market has many characters, such as professiconal, real, competitive and dominate. To establish an index marketing mode could improve the effect of the marketing.
出处
《天津师范大学学报（社会科学版）》
CSSCI
北大核心
2009年第6期20-23,共4页
Journal of Tianjin Normal University(Social Science)
关键词
指数
指数营销
营销模式
index
index marketing
marketing mode
