摘要
运用文献资料法、逻辑分析法等方法,对我国优秀运动员商业价值形成的人力要素投入、财力要素投入、物力要素投入以及优秀运动员的商业价值体现进行了分析研究,提出了我国优秀运动员商业价值的开发途径。
Through using the method of literature review and logical analysis,this paper makes analysis on human factor input,financial and material factor input as well as commercial value of our elite athlete and puts forward the developing way of our elite athlete commercial value.
出处
《体育科技文献通报》
2009年第12期100-101,111,共3页
Bulletin of Sport Science & Technology
关键词
优秀运动员
商业价值
开发
研究
elite athlete
commercial value
development
research
