摘要
通过对中国科协科技期刊2008年品牌盈利模式的简介,指出经营对科技期刊品牌建设的作用,结合《化工进展》的办刊实践,分析不同经营途径对技术类科技期刊品牌建设的促进作用。
This paper introduces the brand profit methods of science and technology periodicals that belong to the China Association for Science and Technology, and points out the effect of management for brand founding. With the facts of Chemical Industry and Engineering Progress editorial department, the different management methods and their merits to founding brand of science and technology periodical are analyzed.
出处
《出版科学》
CSSCI
2009年第6期71-73,13,共4页
Publishing Journal
关键词
经营
技术类科技期刊
品牌建设
Periodical management Technical periodical Brand creating
