摘要
竞争对手分析是企业制定正确战略和科学决策的关键,竞争对手的实力分析是其中的重要内容。利用网络情报源分析了竞争对手的实物资源、人力资源、财物资源和无形资产等资源以及对这些资源的利用和控制,从而了解竞争对手的实力,实现企业的科学决策,保持企业的竞争优势。
The competitor analysis is the key for enterprise to formulate a correct strategy and make scientific decision,in which the analysis on the power of competitor is an important content.By using the network information sources,this paper analyzes the physical resources,human resources,property resources and other Intangible assets of the competitor,and competitor s utilization and control of these resources,understanding the power of competitor,realizing enterprise s scientific decision-making,and remaining e...
出处
《科技情报开发与经济》
2009年第28期176-179,共4页
Sci-Tech Information Development & Economy
关键词
网络情报源
竞争对手分析
竞争实力
人力资源
network information sources
competitor analysis
competitive power
human resource
