摘要
目前,广西企业开拓东盟市场正当其时,但也只有需求与东盟市场相适应的企业才适合选择东盟市场。而要开拓好东盟市场,必须切实落实以下措施:建立畅通的信息渠道,准确把握东盟各国的国情与商机;选择好目标市场;选择好目标产业;实施精准的产品策略;量身定做进入东盟市场模式;实施完善、科学的企业管理;善于利用各种有利条件开拓东盟市场。
At present, it＇s the right time for the enterprises of Guangxi to develop their markets in ASEAN countries. But only those whose demands suit ASEAN markets should take action. The following measures are, essential for successful marketing activities in ASEAN countries： 1. Setting up smooth information channels and closely following up on the national conditions of ASEAN countries and latest commercial opportunities; 2. Carefully selecting target markets; 3. Selecting the most suitable target industry; 4, Implementing accurately-designed product strategy; 5. Customizing market entry model to fit in with ASEAN markets; 6. Adopting complete and scientific management; 7. Making the best use of various favorable conditions to develop ASEAN markets.
出处
《广西青年干部学院学报》
2009年第5期82-86,共5页
Journal of Guangxi Youth Leaders College
关键词
广西企业
东盟市场
开拓
策略
Guangxi enterprise
ASEAN market
develop
strategy
