摘要
金华旅游服务贸易一直保持较高的增长态势,但截止目前,金华旅游服务贸易总量仍不大,各县(市、区)结构分布极不平衡。提升金华旅游服务贸易竞争力势在必行。具体可采取创新旅游产品,加强区域合作,刺激旅游消费,重视"人"的因素等措施,其中,最根本的是金华要积极营造"以人为本"的旅游大环境,使"以游客为中心"成为贯穿金华旅游发展各方面的主流观念。
Jinhua trade in tourism service has maintained a momentum of fairly rapid growth, but until now its total volume of trade is still small, and the distribution in all counties is unbalanced. Hence, it＇s necessary to improve competitiveness of its trade in tourism trade through innovating tourism products, increasing regional cooperation, stimulating tourism consumption, and valuing the factors of human being. The most important is to create human-friendly tourism environment, and the main concept to develop Jinhua tourism is tourist-centered.
出处
《商业经济》
2009年第22期111-113,共3页
Business & Economy
基金
金社课重点(2009)191号
关键词
金华
旅游服务贸易
竞争力
对策
Jinhua （a city of Zhejiang Province）, trade in tourism service, competitiveness, strategy
