摘要
从广告传播学的角度,分析了产品包装作为媒介的可能性,以及产品包装媒介的优缺点,引导业界从另一种视点思考包装的价值。
The possibility of product packaging to work as media was analyzed from the perspective of advertising communication. The advantages and disadvantages of packaging media were discussed. The purpose was to guide the industry to consider the value of packaging from another point of view.
出处
《包装工程》
CAS
CSCD
北大核心
2009年第11期226-228,共3页
Packaging Engineering
关键词
媒介
产品包装
广告传播媒介
广告信息
media
product packaging
advertising media
advertising information
