摘要
现代广告对蓝领消费文化的影响,表现为它对蓝领消费特征的内在迎合,对蓝领阶层意识形态的言说影响,并借助广告内有文化来型塑蓝领阶层的价值取向,这三者之间相互作用、相互转化。
Modern advertising caters to the characteristics of the blue collar class, and meanwhile, influences them with speech, and shapes their value orientation with the internal culture of advertising. The three elements interact with one anther.
出处
《新闻界》
CSSCI
北大核心
2009年第5期160-161,共2页
Journalism and Mass Communication
关键词
现代广告
蓝领文化
modern advertising blue collar culture
