摘要
现代汽车的标志是代表一个汽车企业、汽车文化和汽车产品的视觉符号,每一个成功的车标都承载着本企业的巨大信息,展示着家族辉煌的历史。许多品牌的车标是通过运用家族图腾的符号来设计,并透过图腾文化给大众传达标志的内在信息,体现了品牌的精神气质和理念识别,成就了独特的车系派别和品牌文化。文章从汽车的家族图腾为切入点,探讨如何运用图腾元素设计现代汽车的标志。
The modern automobilel＇s symbol is represents an automobile enterprise, the automobile culture and the automobile product visual mark, and penetrates the totem culture to transmit the symbol for the populace the intrinsic information, has manifested the brand energetic makings and the idea recognition, achievement unique Che Xi the faction and the brand culture.
出处
《企业技术开发》
2009年第10期41-41,50,共2页
Technological Development of Enterprise
关键词
图腾
汽车标志
汽车文化
Totem
Automobile symbol
Automobile culture
